GITFF Georgia
The Georgia International Tourism Film Festival is a unique project established in Georgia in 2023.
GITFF was established in 2023 in Tskaltubo, marking the first event of its kind in the country. The festival was launched with the support of the Tskaltubo Municipality, aiming to promote Georgia’s tourism potential through cinematic storytelling.
Held in the Imereti Region, the inaugural edition brought together filmmakers and tourism professionals to showcase films highlighting destinations, culture, and sustainable travel.
Following its successful debut, GITFF expanded into a multi-regional event, with later editions also taking place in Batumi 2024 -2025. The festival continues to grow as an international platform, promoting Georgia’s diverse regions and strengthening its global tourism image.
CONCEPT
The Georgia International Tourism Film Festival is an innovative platform that combines film, tourism, and the tourism video marketing industry. Through feature films, documentaries, and short tourism videos, the festival promotes destinations, cultural heritage, gastronomy, history, and natural attractions of Georgia and other countries to global audiences.
GOALS & OBJECTIVES
Promote Georgia’s tourism products and services internationally:
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Support the development of domestic and international tourism.
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Encourage sustainable and socially responsible tourism practices.
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Strengthen collaboration between filmmakers, tourism professionals, bloggers, and festival organisers worldwide.
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Promote film tourism in Georgia by encouraging international productions and showcasing Georgia as a filming destination.
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Support young and emerging filmmakers by providing an international platform for creative tourism storytelling.
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Highlight wellness tourism destinations in Georgia, including Tskaltubo, Sairme, Borjomi, Kojori, Skuri, and Lebarde.
GITTF GEORGIA, it's an innovative festival platform that combines the worlds of film and tourism, specifically the Tourism Video Marketing Industry that has been widely developed worldwide in recent years . Through thematic full-length features, documentaries and educational short films. Internet users around the world will discover landmarks, cultural heritage, history, gastronomy and various destinations, contributing to global tourism and economic development.
BENEFITS
Enhances Georgia’s international tourism image and visibility.
Encourages economic growth through tourism and film production.
Attracts filmmakers, tourism investors, and international visitors to Georgia.
Promotes cultural exchange and international cooperation.
Supports regional development by showcasing unique destinations and wellness resorts.
Positions Tskaltubo as a future spa and wellness capital of Eastern Europe, highlighting Georgia’s rich natural resources and wellness potential.
Festival Jury
International Twin City TourFilm Festival
Marbella Batumi -International Twin City Tourism Film Festival was implemented within the framework of the European project EU Art Caravane 2024 -2025. The festival aims to develop and strengthen a creative Art Lab through the active involvement of young creatives, as well as to support and promote the culture of tourism filmmaking and sustainable tourism practices across the regions of Georgia.
